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Togg, or Turkey's Automobile Joint Venture Group Inc. (Turkish: Türkiye'nin Otomobili Girişim Grubu A.Ş.) is a Turkish automotive company founded as a joint venture in 2018. The company announced that the first car for which it has intellectual property rights will be ready for mass production by the end of 2022.

Togg

Type	Anonim Şirket
Industry	Automotive, Mobility Ecosystem
Founded	25 June 2018; 4 years ago (2018-06-25)
Headquarters	Gebze , Turkey
Key people	Mehmet Gürcan Karakaş (CEO) Sergio Rocha (COO)
Products	Electric car
Owner	Anadolu Group (23%) BMC Turkey (23%) Turkcell (23%) Zorlu Holding (23%) TOBB (8%)
Number of employees	1,300+ (2022)
Website	www.togg.com.tr

History

The companies and organizations that decided to work together to produce domestic cars in Turkey were announced by President Recep Tayyip Erdoğan in November 2017. For this purpose, Turkey's Car was launched on June 25, 2018 by Anadolu Group (19%), BMC (19%), Kök Group (19%), Turkcell (19%), Zorlu Holding (19%) and TOBB (5%). Turkey's Automobile Joint Venture Group Inc. was established. In September 2019, it was claimed that Kök Group would withdraw from the project. In October 2019, the company headquarters moved from Şişli, Istanbul to Gebze, Kocaeli. The CEO of the company, Gürcan Karakaş, announced that the car, whose design will be completed in 2019, will go on sale in 2022. SUV and sedan models of Togg Domestic Car were introduced at a press conference held on December 27, 2019. TOGG's body design work was done together with the Italian design company Pininfarina.

In 2021 Anadolu Group, Turkcell, and Vestel (part of Zorlu) put in more money so total capital was increased from 150 million lira to almost a billion lira, and their share to about 23% each,[2] while those of BMC (Turkey) and TOBB increased to 23% and 8% respectively.[3]

It has been announced that Togg will establish a factory in Gemlik, Bursa for the production of electric cars with a cost of 22 billion TL. It was announced that project-based state aid would be given for the factory. Construction of the factory started on May 21, 2020. In August 2020, it was decided that the company would manufacture under the Togg brand. On December 18, 2021, Togg's new logo was introduced. It took place at the CES 2022 event in the USA on January 6, 2022 and launched.

Models

The two models of the Togg Turkish national car unveiled in December 2019 are both all-electric vehicles with 300 and 500 km (190 and 310 mi) range options. Both cars will have an eight-year battery warranty and level 3 autonomous driving assistance.[4]^{[citation needed]}

Name	Type	Announcement	Expected release	Engine
Togg C-SUV	C-segment SUV	27 December 2019	2022	Electric
Togg (Sedan)	C-segment Sedan		2024
TBA	C-segment Hatchback	To be announced	by 2030
TBA	B-segment SUV
TBA	C-segment MPV

Production plan

Haralar in the Gemlik district of Bursa Province was chosen as the production plant site. It is part of 400 ha (990 acres) of land owned by the Turkish Armed Forces. The site was preferred for its proximity to a seaport, a free-trade zone and to suppliers. The construction cost of the production plant is budgeted at ₺ 22 billion (approx. US$1.2 billion). Employment of 4,323 people is planned at the production plant.[5] Annual production of 175,000 electric vehicles is planned,[6] but that may not be enough to avoid the risk to the economy of Turkey of increasing oil imports until 2040.[7] For the first stage, it is planned that 100 cars will be produced for the first time within the Togg production plan.[8]

Suppliers

Commercial scale lithium production as a side product of boron is planned for 2022.[9] Togg has also entered into a JV with the Chinese battery company Farasis to manufacture lithium batteries for the car: the new 50/50 venture is called Siro, and will be built near Ankara.[10]

Economics

In June 2022 less than 1% of cars sold were electric.[11] As of July 2022^[update] the special consumption tax^(Turkish) – a sales tax on luxuries, at the start of Togg sales in March 2023 has been proposed to be:

• Up to 160 kW motor and price before tax under ₺700,000 - 10%
• Up to 160 kW motor and price before tax over ₺700,000 - 45%
• Over 160 kW motor and price before tax under ₺750,000 - 50%
• Over 160 kW motor and price before tax over ₺750,000 - 60%

There is also 18% value added tax.[12] Journalists said that the government was setting the lowest tax bracket for Togg cars to fall in, and speculated in July 2022 that their after tax price would be around 908,000 liras ($54,000 at the then exchange rate).[13]

Lawsuit

In June 2021, Togg filed a complaint in order to obtain the domain name “togg.com”, which was previously purchased by someone else, and brought the issue to the World Intellectual Property Organization (WIPO).[14] Togg, in their complaint, stated that the company was founded in 2018 to produce cars and the plaintiff does not have a factory yet but it unveiled plans for two electric vehicles in December 2019. In response the defense said that the domain was bought in 2003 by computer engineer named George Gould for the company named "The Office of George Gould" before selling his company and naming rights to another company in 2010[15] and the domain is already redirected to the website of another company (tcbinc.com) which is the current owner of the disputed "togg.com" and provides computer infrastructure services.[16][17][18]

In September 2021, the complaint of Togg was rejected and ruled in favor of the domain registrant and found that the complaint was brought in bad faith (Reverse Domain Name Hijacking – RDNH).[19][20][21] In the judgment, it was also stated that Togg was right in its complaint about name similarity, but it was concluded that the defendant bought the domain name in 2014, 4 years before Togg was founded, and therefore it was not possible to have bad intentions.[22][23][24]

See also

• Ceer, an electric vehicle initiative launched by Prince Mohammed Bin Salman of Saudi in November 2022

References

External links

• Official website

На других языках

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[de] Togg

Togg (kurz für türkisch Türkiye'nin Otomobili Girişim Grubu A.Ş., englisch Turkey's Automobile Joint Venture Group Inc.) ist ein türkisches Automobilunternehmen, das im Jahr 2018 als Joint Venture gegründet wurde. Die Anadolu Group, BMC, Kök Group, Turkcell und Zorlu Holding sind wesentliche Gesellschafter unter dem Dach der TOBB. Jedes Unternehmen hält 19 % und TOBB 5 % der Anteile.

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- [en] Togg

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[ru] TOGG

TOGG, сокращение Türkiye'nin Otomobili Girişim Grubu A.Ş. (англ. Turkey's Automobile Joint Venture Group Inc.) — турецкая автомобилестроительная компания, основанная в 2018 году.

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