auto.wikisort.org - Automobile

The Jeepster is an automobile originally produced by Willys-Overland Motors from 1948 to 1950.[4] It was developed to fill a gap in the company's product line, crossing over from their "utilitarian" proto SUVs and trucks to the passenger automobile market.

Willys-Overland Jeepster
Overview
Type	Early Crossover/Phaeton
Manufacturer	Willys-Overland Motors
Production	1948–1950
Assembly	Toledo, Ohio
Designer	Brooks Stevens
Body and chassis
Body style	2-door phaeton/convertible
Layout	FR layout
Related	Willys Jeep Station Wagon Willys Jeep Truck
Powertrain
Engine	134.1 cu in (2.2 L) I4 148.5 cu in (2.4 L) I6 161 cu in (2.6 L) I6
Transmission	3-speed manual with overdrive[1]
Dimensions
Wheelbase	104 in (2,642 mm)[1]
Length	174 in (4,420 mm)[2]
Width	69 in (1,753 mm)[2]
Height	62 in (1,575 mm)[2]
Curb weight	4-cylinder: 2,468 lb (1,119 kg) (4-cyl) (6-cylinder: 2,392 lb (1,085 kg) [3]

The Jeepster initially included numerous deluxe features and interior fittings in addition to a high level of standard equipment that cost extra on other automobiles. A total of almost 20,000 were manufactured.

The Jeepster name was revived in 1966 on a new model, the C-101 Jeepster Commando.

Background

After World War II, Jeep trademark owner, Willys (originally pronounced "WILL-is"), began producing and marketing the "CJ" (for Civilian Jeep) to farmers, foresters, and others with similar utilitarian needs. The company also began producing the Jeep Wagon/Panel Utility/Pick-up in 1946,[5] and the Jeep Truck in 1947.[6]

Seeing a gap in their product lineup, Willys developed the Jeepster to crossover from their "utilitarian" trucks to the passenger automobile market. It was to expand its Jeep work truck focus and thus broaden Willys' customer base.[7] The new sporty rear-wheel-drive-only model was to have a "dual personality for city and country driving" and marketing emphasized it as "America's greatest value in sports cars!"[7]

Willys-Overland lacked the machinery to form deep-drawn fenders or complicated shapes, so the vehicle had to use a simple and slab-sided design.[8][9] Industrial designer Brooks Stevens styled a line of postwar vehicles for Willys using a common platform that included the Jeep pickup and station wagon, as well as a sporty two-door open car[9] that he envisioned as a sports car for veterans of World War II.[4]

The Willys-Overland Jeepster ("VJ" internally) was introduced in April 1948,[10] and produced through 1950.[11] Some leftover models were sold under the 1951 model year.[11][12]

1948

The basic 1948 Jeepster included numerous deluxe features and interior fittings in addition to a high level of standard equipment that cost extra on other automobiles. These included, among many others, whitewall tires, hubcaps with bright trim rings, sun visors, deluxe steering wheel, wind wings, locking glovebox, cigar lighter, and continental tire with fabric cover.[13] The Jeepster had Willys' World War II-proven 134.2 cu in (2.2 L) straight-4 "Go Devil" engine, and plastic side curtains, but its US$1,765 (equivalent to $19,906 in 2021)[14] price was about the same as a Ford Super DeLuxe Club convertible with roll-down windows, fancier styling, and a V8 engine.[4][15]

The car was only offered with rear-wheel drive, thus limiting its appeal to typical Jeep customers.[11] Its distinctive boxy styling and performance were praised by automotive journalists.^{[citation needed]} However, the Jeepster did not catch on with the intended market segment. Sales were also limited by sparse advertising and an insufficient dealer network.[16]

The Jeepster's I-4 engine was rated at 63 hp (47 kW; 64 PS) and coupled to a Borg-Warner T-96 3-speed manual transmission with an overdrive unit as standard.[1] The Planadyne single transverse leaf spring independent front suspension, entire drivetrain, front end, rear suspension, steering, and four-wheel drum brakes were from the Willys Station Wagon.[1][17] The flat-topped rear fenders were taken from the Jeep truck line.[10]

1949

The 1949 Jeepster began production with a one-model/one-engine offering. The price was lowered to $1,495, with some previously standard features returning as extra-cost options. Toward the middle of the year, an additional model was introduced, the VJ3-6, powered by Willys' new L148 Lightning I-6 engine.[18]

1950

The 1950 model year featured the VJ-3 Jeepster's first styling revisions that included a new instrument panel and redesigned front end featuring a V-shaped grille with horizontal chrome trim.[12] A new model was introduced with reduced standard equipment at a lower price.

Willys' L161 Lightning six-cylinder was offered in addition to the standard Go Devil four-cylinder engine.[18]

Model designations were dependent on production timeframe, with early 1950s four-cylinder Jeepsters given VJ-3 463 and six-cylinders VJ-3 663, changed to VJ-473 and VJ-673, respectively, for later year vehicles.[18]

Engines

• 1948-1950 - L134 Go Devil I4 — 134.1 cu in (2,198 cc)[4]
• 1949-1950 - L148 Lightning I6 —148.5 cu in (2,433 cc)[4]
• 1950 - F134 Hurricane I4 —134.2 cu in (2,199 cc)[4]
• 1950 - L161 Lightning I6 —161 cu in (2,640 cc)[4]

Epilogue

The Jeepster's problems in the marketplace were its limited utility and practicality.[19] It also looks rugged and off-road capable, but is not.[19] Appeal is limited due to the basic construction, poor all-weather protection, and the low performance when equipped with the I-4 engine.[19] Even with an optional six-cylinder engine and offering the VJ3 version at a lower price, the Jeepsters did not draw many new buyers due to three factors: a relatively high price, low performance, and the lack of roll-up door windows.[7]

Model year sales:

• 1948 - 10,326
• 1949 - 2,960
• 1950 - 5,836

A total of 19,132 Jeepsters were produced.[4]

The Jeepster name was revived by Kaiser for the 1967 model year as the C-101 Jeepster Commando. However, this version came with roll-up door windows, V6 engine, four-wheel-drive and available as a pickup truck, convertible, and station wagon, in addition to roadster.[20] American Motors Corporation (AMC) purchased Kaiser's Jeep utility-vehicle operations in 1970 to complement its existing passenger-car business. The Jeepster was reengineered to use AMC engines and production continued for several years.

See also

• Willys Jeep
• Kaiser Motors

Notes

References

• Auto Editors of Consumer Guide (4 October 2007). "1948-1951 Willys Jeepster". auto.howstuffworks.com. Archived from the original on 11 October 2020. Retrieved 20 May 2022.{{cite web}}: CS1 maint: uses authors parameter (link)
• Auto Editors of Consumer Guide (4 October 2007). "1948-1951 Willys Jeepster, page 2: 1948 Willys Jeepster Development". auto.howstuffworks.com. Archived from the original on 15 August 2019. Retrieved 20 May 2022.{{cite web}}: CS1 maint: uses authors parameter (link)
• Auto Editors of Consumer Guide (4 October 2007). "1948-1951 Willys Jeepster, page 3: 1948 Willys Jeepster Introduction". auto.howstuffworks.com. Archived from the original on 30 November 2019. Retrieved 20 May 2022.{{cite web}}: CS1 maint: uses authors parameter (link)
• Auto Editors of Consumer Guide (4 October 2007). "1948-1951 Willys Jeepster, page 4: 1948 Willys Jeepster Design Features". auto.howstuffworks.com. Archived from the original on 11 December 2019. Retrieved 20 May 2022.{{cite web}}: CS1 maint: uses authors parameter (link)
• Auto Editors of Consumer Guide (4 October 2007). "1948-1951 Willys Jeepster, page 5: 1948 Willys Jeepster Reviews". auto.howstuffworks.com. Archived from the original on 28 March 2019. Retrieved 20 May 2022.{{cite web}}: CS1 maint: uses authors parameter (link)
• Auto Editors of Consumer Guide (4 October 2007). "1948-1951 Willys Jeepster, page 6: 1949-1950 Willys Jeepster". auto.howstuffworks.com. Archived from the original on 11 August 2020. Retrieved 20 May 2022.{{cite web}}: CS1 maint: uses authors parameter (link)
• Brown, Arch (1994). "Chapter Four – Postwar Plans for Willys: 1945-52". Jeep: The Unstoppable Legend. Lincolnwoood, IL: Publications International. ISBN 9780785308706. LCCN 94-66811.
• DeMauro, Thomas A. (June 2014). "Overland Ovation - 1949 Willys-Overland VJ3 Jeepster". Hemmings Classic Car. Retrieved 20 May 2022.
• Mattar, George (December 2005). "1948-1951 Jeepster". Hemmings Classic Car. Retrieved 20 May 2022.
• Peek, Jeff (28 August 2019). "Why Willys Jeepster values aren't keeping pace with its undeniable charm". Hagerty. Retrieved 20 May 2022.
• Statham, Steve (2002). Jeep Color History. MBI Publishing. p. 77. ISBN 9780760306369. 1950 Jeepster was given a V-shaped grille.

External links

• Willys Jeepster at the Internet Movie Cars Database
• Willys Overland Jeepster Club
• Hurst Jeepster Pages
• Jeepster History
• Midstates Jeepster Association
• Jeepster clubs^{[permanent dead link]}

На других языках

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[de] Jeep Jeepster

Der erste Jeepster war ein viersitziger offener Pkw des Automobilherstellers Willys-Overland. Der erste Jeepster wurde von 1948 bis 1951 angeboten.

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- [en] Willys-Overland Jeepster

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[es] Willys-Overland Jeepster

El Willys-Overland Jeepster fue un automóvil deportivo utilitario vendido bajo la marca estadounidense Jeep. El Jeepster original, presentado por Willys-Overland en 1948, no consiguió encontrar cuota de mercado y fue dejado de producir rápidamente. El nombre fue revivido hacia 1966 con un nuevo modelo, el C-101 Jeepster Commando. Otra vez, las ventas no alcanzaron las expectativas,[1] y AMC (sucessora de Willys-Overland) retiró de producción el modelo en 1972 y se dejó de vender en 1973.

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[fr] Willys Jeepster

La Jeepster était un véhicule automobile produit par le constructeur américain Willys-Overland Motors durant la période 1948-1950. On peut considérer que c'est le dernier modèle automobile à avoir conservé une carrosserie type "phaéton" par un grand constructeur automobile[1]

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[it] Willys Jeepster

La Willys Jeepster[1] (chiamata anche Willys-Overland Jeepster o Jeep Jeepster) è una autovettura prodotta dal maggio 1948[2] al 1950 dalla Willys-Overland.

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